Recurring revenue is essential to add to your business. Why does doing so feel so darn hard sometimes?
Well, today I'm going to flip that and share with you what I consider to literally be the easiest recurring revenue stream that you can add to your business.
Not only is this just plain nice, there are 3 reasons why you will want to do this:
- To add recurring revenue to your business (duh, got that!)
- To protect your clients business
- To protect your own business
Yup, protection.
Did you realize if you are building websites with contact forms for clients, that simple contact form may be what requires your client to comply with multiple privacy laws?
As a web designer or SEO, I think it's safe for me to assume you don't track constantly changing privacy law changes or have knowledge on how to set this up for clients.
Well it turns out there is an amazing service called Termageddon which is an auto-updating privacy policy generator.
In fact, when you sign-up here (it's completely free, I promise!), they'll not only give you a free privacy policy for your website, they'll give you a bonus policy that you can resell to clients.
That's right, you can sell privacy policies to clients and charge them on a recurring basis.
You don't need to know how to code.
You don't need to understand privacy policies.
You don't need to track privacy policy changes around the US and globe.
You don't need to update the website when there are changes.
Termageddon does that for you. And I'll show you exactly how to do this here:
⭐ So You Know…
When you sign-up for your completely free account here, you'll also receive:
- A FREE auto-updating agency privacy policy (no credit card required) so you can test it out and use it yourself
- Email scripts to sell this to current and new clients
- Copy to add to your proposals
- Sell sheets
- Slide decks
- Receive a Data Privacy Certified Agency Partner badge to display on your website for social proof
- Website policies waiver (for clients to sign if they don't sign-up so you're protected!)
The best part is this costs you nothing. You don't have to put any money into this to make this happen.
Hans and Donata who are the founders of Termageddon, joined us recently to talk more about this opportunity. Hans was a previous agency owner and Donata…a privacy attorney. Perfect team!
They broke down what you need to know about privacy policy so you know how to bring this up to clients.
While privacy policies certainly aren't the most exciting topic, they do provide recurring revenue for your business so so that starts to make this more attractive.
And let's think about this for a second…
If as a web designer you talk about privacy policies for a client's business and the other web designer they talk to doesn't bring it up, who do you believe they feel is covering all aspects and not leaving out anything? Yep, you. So this looks really good when speaking to clients as well.
Selling Auto-Updating Privacy Policies to Clients
Once you have your free agency account, you'll find many resources to help you sell these services to your clients.
You'll of course start by telling them why this is so important (don't worry, Termageddon will give you those details!) and to get them to sign up they have scripts to you including emails and templates so you know just what to say.
My favorite is their waiver form (probably because it reminds me a lot of my sign to decline form).
This tells them what is at stake here and just how important this is so they need to either sign that they're going to sign-up or you need to sign here that you understand it and are waiving this service.
What You Need to Know
No experience at all is required for your to sell privacy policies. Hans and Donata give you the basics you need to know about privacy policies, plus all the resources you will ever need (& more!) to sell this to your clients.
And as you personalize the set-up for each of your clients, your dashboard will tell you what you will want to select and why so you'll know just what to do.
What to Charge
I recommend (Hans and Donata do too) to charge your clients a one-time set-up fee plus an annual recurring fee for this.
So for example you may want to charge a $100 – $200 set-up fee followed by your mark-up on the annual cost.
You can always increase the fee by offering them additional policies (terms & conditions, disclaimer, etc.).
What to Do Now
This is one of the few services that is:
- So incredibly important and
- So incredibly easy to set-up
You can literally go sign-up for the account (takes 3 minutes at most). Give the Termageddon team a few hours to approve your agency account and then you're good to go. You can offer this to your clients and have them set-up in 20-30 minutes.
Hans and Donata are amazing and are available to answer any questions as they come up. I encourage you to add this recurring revenue stream to your business and if you haven't done so already, watch the video above and I'll show you exactly what this looks like.
