It can be hard for clients to understand the true value of your work whether web design, SEO, email marketing, Facebook ads, etc.
The only thing clients really want to know is will they make more money from your service than what they will spend on your service. That’s what it really comes down to.
So you've got to discuss your service in terms a client can actually understand (hint hint...numbers and $$$).
Let’s look at this.
Let's use SEO service as an example but you can use this for any type of marketing service you offer.
Part of any successful SEO campaign starts with identifying the most profitable keywords and determining which position you can actually rank for in search results.
As you research keywords and present them to a current (or prospective client), don’t forget to use this SEO keyword value calculator to determine exactly how profitable your keywords really are.
Here’s an example of what the calculator can look like. Play around with the numbers and see how it works.
To use this calculator, follow these steps:
- Determine your keyword monthly search volume and enter below.
- Enter how much you will make from a sale on your website.
- The conversion rate field is auto set to 2%. You can adjust this as you see fit.
Now you can see just how much money you can earn based on the position you achieve in search rankings.
In this example, if your customer’s website traffic hits 1,000 visitors per month and they are able to convert %5 of those visitors, that will give them 50 new leads per month. If they can convert just 30% of those new leads into customers that will give them 15 new customers per month. If each new customer is worth $500 to them, that is $7500 in client value they will gain every month.
Now if you are charging them $500 or $1,000 the amount they will gain far exceeds what they are paying. Clients like to see numbers and this is a quick and easy way to show them.
But let’s say the client value is only $100, that’s still $1500 in client value per month. If their traffic is at 2,000 visitors per month, the revenue increases to $3,000.
How to Add a SEO Value Calculator to Your Agency Website
What better way to show your potential clients how much your SEO services can make them, then with a SEO Services Value Calculator that you can add to your WordPress website completely for free and with no coding experience required.
If you’d like to add this same form to your website, this video will walk you step-by-step through how to do it. To create the form we’ll be using the free WordPress plugin Calculated Fields Form. After installing and activating the plugin, we set-up a new form and add in several calculated fields to create the calculator. You can also download the formulas I use so you can simply copy and paste them into the plugin to have the calculator up and running in the next 10 minutes.